Five Little Grocery Shopping Tricks: Look Left and Rightby Mary Ann Romans | More from this Blogger 13 Oct 2008 02:29 PM
Marketing research shows that when someone is presented with three similar products with three similar price points (marketing talk for pricing range), most consumers will "know" that the best deal is the middle one. Shoppers won't even bother doing any research, they will just see that middle product as the best in terms of value. The grocery stores know all about this phenomena. They will purposely put the product they want to sell (the one that is most profitable to them) and surround it on either side with higher priced and lower priced products. Let's say that they want to push a certain brand of pasta, such as Barillo. They will put a higher priced product, such as Barillo Plus on the left and a lower priced product, such as the store brand on the right. Boom you reach for the regular Barillo in most cases, even if there the higher priced Barillo Plus actually contains more pasta making it a better deal, or the store brand is cheaper. The next time you are in the store, take a look at some products and see if this is so. Obviously, it won't apply to every product, but chances are that if they are pushing a product elsewhere in the store, such as on an end-cap display, they will employ this strategy in the middle of the shelves. Mary Ann Romans.Five Little Grocery Shopping Tricks: The Limit Sale Five Little Grocery Shopping Tricks: Shelf Placement Five Little Grocery Shopping Tricks: Size Matters Five Little Grocery Shopping Tricks: Hide and Seek The Secret to Grocery Print-Out Coupons Grocery Gift Cards Can Save You Money A Guide to Salvage Grocery Shopping How Much Did Groceries Cost in the 1980s? 3 Ways to Save Money at a Garage Sale The Recession and Garage Sales
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