The Psychology of Spending Up II
This is a continuation of yesterday’s blog post. If you missed it, click here to catch up! As I walked to the car where my family was waiting, I started laughing. In fact, I was laughing so hard that my husband started laughing, too, even not knowing why. At first he was admittedly shocked. We had been having a pretty bad week, and laugher was the last thing he expected from me. I finally understood that why someone would by a $9 bottle of shampoo over a $2 one, even if the formula is exactly the same. In fact, research … Continue reading